THE PET SAFARI @ EASTPOINT MALL: FAREWELL TO A FOND LEGACY
It is time to bid farewell to an epochal concept pet retail store that Eastpoint shoppers have come to know and love as The Pet Safari @ Eastpoint Mall.


Offering an experience like no other in the region, PLC was the proud parent of the very first The Pet Safari at Eastpoint Mall in July 2000. The grand launch of the iconic and sprawling 10,000 square foot outlet comprising 11 major retailers was a watershed moment for pet lovers all over Singapore. They finally had a space of their own where they could bring their nonhuman family members to dine, shop, and explore a new world with them. The concept was the brainchild of PLC and NTUC and showcased a mock-jungle theme, pets on display, and even a reptile corner courtesy of the Jurong Reptile Park.

In a few short years, The Pet Safari at East Point became a smashing commercial success in a harsh retail environment. The formula worked, and it was the inspiration for a slew of equally successful The Pet Safari experiential stores across the country. The concept itself was originally inspired by the idea of the one-stop-shop in the United States, where pet stores often combined the experiences of pet buying, pet product retail, and pet care under one roof. But PLC and NTUC took it a step further and created a truly unified experience for pet parents, where they could actually bring their pets along for the ride. And what a ride it’s been!


 


Over the years, The Pet Safari at East Point kept adding new offerings such as the San Yi Aquarium Centre that boasted fish imported from Germany, the All Pet Lovers Creation that gave pet owners the thrill of creating custom merchandise printed with photos of them with their precious pooches and cuddly kitties, and Fluffy’s Choice for accessorising your pet. One of the highlights was the ‘dine together with your pet’ concept restaurant comprising custom menus for pets and their owners, and even an enclosure that pets could roam about freely in while their parents dined.


 
     
 


The Pet Safari concept was even lauded at the E50 Leaders’ Talk by then-MP of East Coast Raymond Lim as an example of an entrepreneurial SME that created a win-win retail opportunity with the unique grouping of brands in a highly competitive pet retail market.


 


After creating indelible memories for thousands of pet lovers across the nation, it is now time to bid farewell to this iconic concept store that changed the pet retail market in Singapore forever. With fond memories held close to our hearts, we at PLC announce the closure of The Pet Safari at East Point. But take heart! We are still open at other locations near you, and the concept lives on in our hearts and minds, as it does in those of anyone who has ever visited the store with their pet in tow.


 


Adieu, The Pet Safari @ Eastpoint Mall! We love you and will remember you forever.
Pet Lovers Centre